Established in 2015 and closely affiliated with the Marxist/anarchist Antifa movement, ItsGoingDown.org (IGD) describes itself as “a digital community center” for “anarchist, anti-fascist, autonomous anti-capitalist, and anti-colonial movements.” Composed of “anarchists [who] act in the spirit of autonomy, mutual-aid and solidarity,” IGD’s mission is to “provide a resilient platform to publicize and promote revolutionary theory and action.” IGD claims that it does “not plan or organize protests” of any kind, and that it focuses instead on providing a “signal boost” for “what people are already organizing in their locality.” In short, IGD seeks to provide “space for various groups to report, build, and create capacity for various actions as they relate to social manifestations, struggles, and movements.” With regard to the use of violence as a tactic of social and political activism, IGD takes no moral position either in favor of it, or against it. “We do not advocate or promote violence or non-violence,” says the organization. “Movements for liberation decide for themselves on [what] the best strategy to get and stay free is.”
On its website, IGD publishes a mix of original content, anonymous submissions, and articles that are reposted from sources whose political perspectives are compatible with those of the Marxist/anarchist left. To further promote and disseminate those perspectives, IGD publishes a yearly magazine and also maintains active social media accounts via Twitter, Instagram, and Facebook. Moreover, the organization broadcasts a weekly podcast titled IGDCAST, which airs interviews with participants and organizers affiliated with “social movements, struggles, rebellions, [and] projects.”
IGD’s website features a Reading Library that includes materials on such topics as:
Notwithstanding its candid and uncompromising rejection of capitalism, IGD openly solicits “monetary donation[s]” via the anonymous digital currency bitcoin and through regular credit or debit card contributions. “Sadly,” IGD explains, “we have not freed ourselves from capitalism. We too need to eat and pay the bills.”
To raise additional revenue, IGD sells (via its online “shop”) a wide variety of items such as the Revolutionary Abolitionist Movement book Burn Down the American Plantation, as well as t-shirts, buttons, and stickers bearing slogans like “Fu** Donald Trump”; “Fight for the Earth: Sabotage Progress”; “Love Antifa, Hate Cops”; “Hospitalize Your Local Fascist”; “No Nations, No Borders, Fu** law and Order”; and “Not gay as in happy: Queer Us in, Fu** you.”
The money raised by donations and sales, says IGD, “monetarily support [the] work” of the IGD “volunteers” who serve as editors, podcasters, and technical engineers, as well as the artists who design and print t-shirts, booklets, magazines, and other items.
IGD pledges that “we have never and will never accept grants, advertisement revenue, payments, or donations from any organization or wealthy billionaire.”
IGD has grown dramatically since its inception. In 2015, for example, the ItsGoingDown.org website was receiving only about 300 hits per day. By the early summer of 2017, this figure had reached 15,000, and by mid-August it exceeded 23,000. Some days, the number was as high as 40,000. As of June of 2020, IGD had 85,000 Twitter followers and 30,000 Facebook followers.