Schumer Targets YouTubers and KSI over Prime Energy Drink

Schumer Targets YouTubers and KSI over Prime Energy Drink

July 12, 2023

Breitbart News reports that Sen. Chuck Schumer (D-NY), leader of the Democrat majority in the Senate, is targeting YouTube stars Logan Paul and KSI over their energy drink, Prime, which Schumer says has an overly-high caffeine content — despite the fact that a number of other energy drinks have a similar or higher level of caffeine.

Calling Prime a “cauldron of caffeine,” Schumer wrote in a letter to FDA Commissioner Dr. Robert Califf that “many physicians have have serious concern for Prime.”

“I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content,” wrote Schumer.

Paul and KSI began promoting Prime energy drinks in 2022, and the pair’s large social media following ensured the drink’s viral success. Prime Energy, which carries a warning label advising against consumption for under-18s, has 200mg of caffeine per 12 ounces.

Reports in the mainstream media have zeroed in on the drink’s high caffeine, with CBS, CNBC, the New York Times, and NPR all repeating different versions of the same argument: that Prime Energy contains more caffeine than two cans of Red Bull or six cans of Coca-Cola. Fewer media outlets have pointed out that there are plenty of other drinks with equal or higher levels of caffeine. A venti-size cup at Starbucks, for example, contains 400mg of caffeine, twice that of Prime.

Schumer’s motivations for singling out Paul and KSI’s energy drink remain a mystery, but it’s the latest sign that he is no friend to the creator economy, an ecosystem that is still largely decentralized and has disrupted the Democrat-dominated corporate legacy media.

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