Kaepernick Loses Business Deal, Casting Doubt on Market Value

Kaepernick Loses Business Deal, Casting Doubt on Market Value

December 28, 2021

Breitbart News reports that the financial services corporation The Change Company has canceled its deal with cop-hating, Black Lives Matter-supporting, former NFL player Colin Kaepernick, raising doubts about his ability to continue profiting off his name.

Kaepernick “has spent the last five years banking millions of dollars partnering with companies by simply lending his name to their causes and products,” Breitbart News says. “But this practice may be delivering diminished returns afterthe former player because he refused to engage in interviews to promote the collaboration.”

Kaepernick’s special-purpose acquisition company, an operation that has no specific product except a celebrity name, could have made as much as $80 million if the deal with The Change Company had been sealed. But he refused to go through with interviews with several print media outlets nor would he do an interview with ABC’s George Stephanopoulos on Good Morning America to promote the business deal.

“There is a real question about whether there is [a] halo effect that translates into investor dollars,” Change Company CEO Steve Sugarman wrote in an email. “We need to question that assumption.”

“As each year passes, the former player becomes more radical in his proclamations about American culture,” Breitbart News notes. “In November, for instance, he called the acquittal of Kyle Rittenhosue a “validation of the terrorist acts of a white supremacist.” That same month, he claimed that playing for the NFL was somehow “just like” slavery. And in his recent TV miniseries, he suggested that all whites are racists who seek to keep black men down.”

Perhaps that woke strategy is beginning to wear thin for investors.

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