Breitbart News reports that the board of Ben & Jerry’s brand ice cream has decided not to renew a license with American Quality Products (AQP), which sells the product in East Jerusalem and the West Bank, when it expires at the end of 2022.
But the ice cream’s parent company, Unilever, reported it has sold the Israeli arm of the company to Avi Zinger, who owns AQP. So the boycott of those parts of Israel is essentially over and the product will once again reach consumers in that part of the country. Unilever does not support the boycott, divestment, sanctions (BDS) movement against Israel.
Under the terms of the deal, ice-cream with the same flavors and similar artwork will continue to be sold across Israel but using only the Hebrew and Arabic version of the brand names – not “Ben & Jerry’s.”
“While our parent company has taken this decision, we do not agree with it. We continue to believe it is inconsistent with Ben & Jerry’s values for our ice-cream to be sold in the Occupied Palestinian Territory,” Ben & Jerry’s said in a statement.