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Americans identifying themselves as “gay” or lesbian comprise roughly one to three percent of the U.S. population. Yet the homosexual movement — led by pressure groups like the so-called Human Rights Campaign (HRC) — represent, per capita, one of America’s most powerful and well-funded political lobbies. The HRC and the HRC Foundation alone have an annual budget in excess of $50 million.

The lobby seeks “protected” status for gays and lesbians through federal edicts such as “hate crimes” legislation and the Employment Non-Discrimination Act.

At a 1987 Homosexual “March on Washington,” the gay lobby put forth the following demands:

  • “The government should provide protection from discrimination based on sexual orientation in employment, public accommodations and education just as protection is provided on race, creed, color, sex, or national origin”: This would force all religious business owners, landlords and schools to abandon — under penalty of law — sincerely held and constitutionally protected religious beliefs.

  • An "anti-homophobic curriculum" should be implemented in the schools: This was a call for government-mandated, pro-homosexual indoctrination.

  • “The government should ensure all public education programs include programs designed to combat lesbian/gay prejudice. … Institutions that discriminate against lesbian and gay people should be denied tax-exempt status and federal funding”: This meant that many churches, religious schools, and religious businesses would not qualify for tax-exempt status.

  • “Public and private institutions should support parenting by lesbian or gay couples”: This has been mandated in numerous states such as California and Massachusetts. In Massachusetts, Catholic Charities’ adoption service was forced to close down because it refused to assign children to homosexuals for adoption.

In their 1989 manuscript, After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, Harvard-educated marketing experts Marshall Kirk and Hunter Madsen meticulously laid out the homosexual lobby’s blueprint for success in what is widely regarded as the handbook for the "gay agenda." They devised a three-pronged approach that included the following major strategies:

(1) Desensitization: “Desensitization,” wrote Kirk and Madsen, means subjecting the public to a “continuous flood of gay-related advertising, presented in the least offensive fashion possible. If ‘straights’ can’t shut off the shower, they may at least eventually get used to being wet.” As the authors put it, homosexuals should be portrayed as the “Everyman.” “In no time,” they said, “a skillful and clever media campaign could have the gay community looking like the veritable fairy godmother to Western Civilization.”

(2) Jamming: “Jamming” refers to the public smearing of Christians, traditionalists or anyone else who opposes the gay agenda. Wrote Kirk and Madsen: “Jam homo-hatred by linking it to Nazi horror. Associate all who oppose homosexuality with images of ‘Klansmen demanding that gays be slaughtered,’ ‘hysterical backwoods preachers,’ ‘menacing punks,’ and a ‘tour of Nazi concentration camps where homosexuals were tortured and gassed.’"

Kirk and Madsen added: “In any campaign to win over the public, gays must be portrayed as victims in need of protection so that straights will be inclined by reflex to adopt the role of protector ... The purpose of victim imagery is to make straights feel very uncomfortable.” In a related move, the authors and their ideological cohorts began to smear anyone who disagreed with their agendas as “homophobes,” “hatemongers,” and “bigots.”

(3) Conversion: Kirk and Madsen called for the “conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media.” "In the early stages of any campaign to reach straight America," they said, "the masses should not be shocked and repelled by premature exposure to homosexual behavior itself. Instead, the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible. First let the camel get his nose inside the tent — and only later his unsightly derriere!"

Kirk and Madsen actually admitted that their task was to manufactured a "gay civil rights" movement founded on the premise of widespread homosexual victimization.

Adapted from "
Unmasking the 'Gay' Agenda," by Matt Barber
(February 13, 2008)


The Overhauling of Straight America
By Marshall Kirk and Erastes Pill

Unmasking the “Gay” Agenda
By Matt Barber
February 13, 2008

The Confession
By Stanley Kurtz
October 31, 2006
The Confession II
By Stanley Kurtz
November 1, 2006

Gay Marriage Recycles Bad Idea
By Michael Medved
May 21, 2008

Affirmative Action and Gay ‘Marriage’
By Thomas Sowell
November 5, 2008

California Decision Will Radically Change Society
By Dennis Prager
May 20, 2008

Same-Sex Marriage and the Insignificance of Men and Women
By Dennis Prager
August 17, 2010


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